Attract interdisciplinary research teams to collaborate on research specific to the sports and athletics industry.

Goal 2

Support academic enrichment of the university, national and international academic communities through state-of-the-art symposiums, seminars, conferences, lectures, and courses pertinent to sports and athletics management research.

Goal 3

Serve as the preeminent center for sports and athletics management research, education, and practice as perceived by peer and industry stakeholders.

Goal 4

Provide sport management students with exposure to and engagement in research and learning activities through associations with various sport and athletic organizations.