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The 2007 American Sports Brand Fusion Arts Exchange (FAX) The Center for Sport Management Research and Education at Texas A&M University hosted a sport management exchange and study tour for 15 international undergraduate students from five Department of State-designated countries (Indonesia, Nigeria, Russia, Turkey, and Venezuela) and five American undergraduate students from July 10th to August 17th, 2007. The theme of this program was the American Sports Brand (ASB), and an original model was utilized as a thematic guide for the academic and study tour components of the program. Participants in Study of the U.S. Institutes are among the approximately 30,000 individuals who participate in exchanges managed by the Department of State’s Bureau of Educational and Cultural Affairs (ECA) each year. Other ECA exchange programs include the Fulbright Program and the International Visitor Leadership Program. Through a range of academic and professional exchanges, the Bureau seeks to increase mutual understanding between the United States and other countries The FAX program's main goals were to create actionable knowledge related to the management of sport for both the international and U.S. students, and the fostering of a greater understanding of the United Sates and the participating countries. Further, results were realized in the subsequent and on-going positive diffusion of various histories and values, as well as cultural and sport industry best practices in the countries of the participants. Total funding for year one of the project from the Department of State's Bureau of Educational and Cultural Affairs was $280,000. Please use the following links to gain additional information on the 2007 American Sports Brand Fusion Arts Exchange program: 2007 Calendar of Events for ASB Participants
2007 Final Overview
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