American Sports Brand Calendar of Events

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

 

 

10

11

12

13

    14

 

 

Arrival

Orientations

Module I

Module I

 

 

 

 

 

Unit 1 and Unit 2

Unit 3

 

 

 

Program staff will transport participants from ports of entry to Houston and then to College Station, Texas

Academic and Administrative Orientations (All day events)

Speakers:

Alex Vergara (Disney)

Steve Jett (Toyota)

American History I

American History II

       Off day

 

 

 

 

 

 

 

 

 

 

 

 Ken Goldberg (Adidas)

 American History III

 

 

 

 

Opening Ceremony 

(6-8pm)

 

 

 

 

 

 

 

 

 

 

 

 

 

AR-1

AR-2

AR-3

AR-4

15

16

17

18

19

20

21

 

Module I

Module II

Module II

Module II

Module II

Module II

 

Unit 4

Unit 1

Unit 2

Unit 3

Unit 4

Regional Trip

Off time in the morning

American History IV

Sport Marketing

Economics and Licensing

Consumer Behavior and Fans in Sport

Sponsorship

Regional Trip to Dallas, Texas  Tour of Ameriquest Field, Arlington, Texas

 

 

 

 

 

 

 

Major League Soccer:

Houston Dynamo vs.

Toronto FC

 Research Overview: The American Sports Brand

 12th Man Team Workshop

 12th Man Foundation Workshop

 Infinity Pro Sports Workshop

 Learfield Sports Properties Workshop

Visit  and take guided tour of the Baseball Hall of Fame Exhibit 

 

Group Play: Eddie Fierson's "Matty" in the evening  

Film: Jerry Maguire 

 

Shadow Professionals and Manage the Brazos Valley Bombers Game in the evening

 

Major League Baseball Game: Rangers vs. Indians

 

 

 

 

 

 

 

AR-5

AR-6

AR-7

AR-8

AR-9

AR-10

AR-11

 

 

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

22

23

24

25

26

27

28

 

Module II

Module II

Module II

Module II

Module II

Module II

 

Florida Educational Study Tour

Florida Educational Study Tour

Florida Educational Study Tour

Florida Educational Study Tour

Florida Educational Study Tour

Florida Educational Study Tour

Return from Dallas in the morning

IMG Sports Academies Tour and Seminars in Bradenton, Florida

Optional: Visit to Disney Theme parks

Shadow Professionals at Disney's Wide World of Sports AAU Track and Field Event 

Disney's Wide World of Sports professional seminars

PGA Headquarters Visit World Golf Museum and Professional Seminars

Depart for Daytona Beach in the morning        

Tour and Talk at Daytona International Speedway

 

 

 

 

 

 

 

 

Game On Seminar 

 

Tour of Wide World of Sports Facilities following event 

®

 

Afternoon at Daytona Beach

Travel to Orlando, Florida in the late afternoon

Travel to Orlando

 

Orlando Magic

Travel to Ponte Vedra Beach

 Travel to Daytona Beach

 

AR-12

EST-1

EST-Off Day

EST-2

EST-3

EST-4

EST-5

 29

30

31

1

2

3

4

 

Module II

Module III

Module III

Module III

Module III

 

 

 

Unit 1

Unit 2

Unit 3 & 4

Unit 5

 

Travel back to Orlando in the morning.         

Off in the Morning

Racial Issues in Sport History

Women in Sport

The Role of Media and Politics on Sport

Globalization of Sport:

Soccer and Baseball

Off day to work on presentations and rest

 

Wrap Up

 

 

 

 

 

Off day upon return Readings for Module III and Research Time

Diversity Issues in Sport Workshop

Film: Friday Night Lights 

 

 Tour Bush Museum

Student Presentations 

 

 

Film: Singer Documentary 

 Film: A League of their Own

 

 

 

 

 

 

 

 

 

 

 

AR-13

AR-14

AR-15

AR-16

AR-17

AR-18

AR-19

 

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

5

6

7

8

9

10

11

 

 

Module III

Module III

Program Review and Summary

Closing Events

 

 

Regional trip to Houston, Texas          

Unit 6

Unit 7

 

 

 

 Tour and visit  NASA Space Center Houston

Site visits, tours and lectures at Toyota Center (Rockets), Reliant Stadium (Texans), and Minute Maid Field (Astros)

Contract Law in Sport

Sport Law

Presentation by program staff that will summarize the entire curriculum and model.

Complete Participant Oral Research Presentations

Off day

 

 

 

 

 

 

 

 

Major League Baseball Game: Astros vs Cubs

Sport Agencies

Risk Management

Begin Participant Oral Research Presentations

 

 

 

 

 

 

Closing Ceremony in the Evening

 

Stay night in Houston

Return to College Station after game

 

 

 

 

 

AR-20

AR-21

AR-22

AR-23

AR-24

AR-25